I don’t believe or participate in buying or marking down goods for Black Friday. It’s a made up day and causes anxiety, selfishness, and cuts away from spending time with family for the holiday. Having worked Black Fridays for corporate and independent companies I’ve been part of the madness on the business side vs consumer perspective. In theory the man hours and cost of materials usually are not discounted, but companies participate to generate profits before the end of the year.
If you really want to help support small business do so anytime of the year not just when you’re in a rush looking for a last minute deal. It’s a shame artists and businesses profit the most when they have the mark down and reduce the prices of goods that were initially made for someone to appreciate regardless of the cost. While you’re online shopping or going crazy at the stores this holiday please consider the employees, production teams, designers, postal workers, etc. who put themselves and their work on the line to meet the high demands of the season instead of spending it with friends and family.