We went to last years first Complexcon in Long Beach and it was a great event. The attendees were excited about street wear brands releasing exclusive merch, panels featuring celebrities, musicians, and industry professionals + musical performances throughout the day with a concert ending the night. Each brands booth was merchandised to look like an art installation and the crowds were manageable. We knew we wanted to go the next year.
This year was a circus. The crowds and ticket pricing doubled, so there were wait lines everywhere. We spent most of last year walking the floor, but knew we wanted to see more conversations this year. We were able to walk the floor and then catch the Hot Ones and Everyday Struggle tapings. It’s been cool to follow Sean Evans and the Hot Ones series, so the live taping with Wale did not disappoint.
There were more vendors this year which really made this a shopping event. We were excited to see N.E.R.D. perform, but the concert was a release party for their new album. The audience didn’t know any of the songs + exhaustion from the long day wasn’t a great combination. The stage display was much cooler than last year and their choreographed dancers made a great performance.
I understand streetwear and the culture it stands for has changed since it’s beginnings and became a mainstream luxury. Since there’s still a limited market for women’s streetwear I’m able to admire sneaker design and the functionality of good design and structure. I like the idea of rarity and feeling unique wearing something that not everyone knows about. I don’t think it’s the worst thing there’s not an over saturated market of women’s street brands. I can still appreciate the “if you know you know” feeling with a smaller market/following.